Husband and wife team smell success

A husband and wife team from Cheadle, Claire and Graeme Winchester, have launched an online business selling luxury candles and diffusers.

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Graeme told us: “We were getting a little tired of seeing the same old candles and diffusers delivering the same old scents. Where was the imagination, the excitement and the creativity? In short, we thought the industry was starting to smell a little stale. It got us thinking: if we thought that, surely others were too?”

In response the duo, who have backgrounds in digital marketing and aroma and hypnotherapy, developed a range of five luxury candles and reed diffusers which not only smell, but look, divine.

WIFF is a real family affair. The company was created by Graeme, is directed by Claire, and each candle and diffuser comes dressed in its own bold colour scheme with a series of different illustrations designed by Claire’s brother Mark at BramCreates.

Currently available online, the duo are looking to expand into other ‘bricks and mortar’ stockists over the coming months.

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