Selfridges unveils new womenswear floor

Selfridges has unveiled its new designer womenswear floor, following a £3million investment.

Womenswear on 2 offers the very best in luxury fashion, including a number of exclusive boutiques. For fashion houses including Céline, Balenciaga, Valentino and Givenchy, Selfridges Exchange Square now offers the only brand ‘world of’ destinations – featuring ready-to-wear, shoes and accessories – outside of London.

Selfridges is celebrating the opening of a new concept for master shoemaker Christian Louboutin. Presenting men’s and women’s shoes and accessories collections, the boutique anchors Selfridges’ recently redesigned 3,000 square foot shoe department – which is the UK’s largest women’s shoe department outside of London.

The boutique combines a variety of signature Louboutin elements with design features that are unique to this new format, and brings together men’s and women’s accessories and shoes, alongside the designer’s beauty collection which launched on August 1st.

The floor also plays host to a number of leading designers including Alaïa, Balmain, Alexander McQueen, Rick Owens,Victoria Beckham, Saint Laurent, Roland Mouret, Stella McCartney, Moschino, Robert Cavalli, Peter Pilotto and many more. Manchester-based media and textile artist Andrea Zapp’s first luxury womenswear collection is also featured.

Jane Sharrocks, General Manager of Selfridges Exchange Square, said: “We couldn’t be more pleased with the look and feel of womenswear here at Exchange Square.As a business, we’ve invested three million pounds into womenswear to create an international fashion destination. The mix of boutique concepts alongside a carefully selected edit of contemporary and luxury womenswear and shoe brands from around the world – enhanced by unique Selfridges’ experiences – is first-class. I can’t wait see the reaction of our customers, both loyal and new.”

In 2014, Selfridges Exchange Square saw a 90% year-on-year uplift in spend by personal shopping customers. For 2015, the investment in womenswear has included the opening of a new 70 square metre personal shopping space. The VIP space can accommodate groups of ten to fifteen, so is perfect for bridal parties and specialist events.

Jane Sharrocks added:“A reimagined Personal Shopping space has been an important part of our vision for Exchange – we want our customers to enjoy the very best service and experience in the most luxurious and comfortable environment. We predict our new suite and the excellent service that our Personal Shopping team offers will see spend increase further this season.”

For further information, visit Selfridges.

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