Family owned regional food and drink retailer, Booths, celebrated its best ever Christmas results with a total sales increase of 6.06% in like for like sales, recording its best ever sales on the 23rd of December in its 166 year history.
The increase in sales can be attributed to a number of factors including customers planning ahead, selecting the best and using the reserve and collect service.
Chairman Edwin Booth says; “We launched our Christmas marketing campaign early this year with the delivery of our Christmas Book, which inspired customers to plan ahead and order early. Customers care about quality and provenance at Christmas—they want to know they are buying the best, they want something exceptional to serve, made by someone who cares about the food they produce. Sales of premium turkeys and geese were robust. Alongside this, we achieved good growth in sales of alternative Christmas dinners like venison, Herdwick mutton (up 38%) and three bird roasts (up 65%).”
Booths is well positioned to reflect the revolution in craft breweries and boutique gin distilleries that has exploded in Britain this year and customers have quite literally lapped it up – real ale sales were up 27% and gin was up 20%.