Cheshire woman features in national business report

The Women’s Business Council in conjunction with the Government Equalities Office has launched a report on the importance of women in business.

Emma Dalzell, founder of Bare Bones Marketing based in Middlewich in Cheshire was included within the Council’s report as one example of how women at different stages in their life can contribute to the economy and become entrepreneurs.

Sue, Ruby and Emma

Emma was invited to the launch of the report in London at a champagne reception at the BT Tower where Jo Swinson, Junior Equalities Minister and Ruby McGregor-Smith, Chair of the Women’s Business Council spoke about the report highlighting that there are over 2.4 million women who are not in work but want to work.

Emma’s case study was used to highlight the career choices after having a child – Emma decided to set up Bare Bones Marketing in September 2011 rather than return to a senior role in a corporate organisation “It was a real honour to have my career story used as an example of how important women entrepreneurs are to the economy. I set up Bare Bones Marketing not just to help local businesses but to be around more for my daughter, something that my previous roles just wouldn’t have given me the flexibility to do.”

The report identifies that if women were setting up and running new businesses at the same rate as men, there would be an extra one million female entrepreneurs, but they are currently only half as likely to do this.

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