Local independent retailer launches own brand collection

Independent retailer, Black White Denim, has launched its first collection of luxe essential wear – a capsule selection of cotton basics – expertly designed and handcrafted in England.

The Black White Denim Basic collection, designed by company founder Jo Davies, comprises eight perfectly fitting styles of cotton and modal tops and bottoms, including short and long sleeve round and V-neck tee shirts, sleeveless vests, camisole vests, a trapeze-shaped top, and a legging. All tee shirts are available in black, white and grey, the trapeze top in black and the leggings are in black and marl grey.

The full range is available online at www.blackwhitedenim.com and in-store at Black White Denim in Wilmslow. The collection is also available online and in-store at Pixie in Hale, one of the independent British boutiques handpicked by Jo to stock the collection.

Pixie owner, Gillian Franks, comments: “We are delighted to have been selected by Jo to stock the new collection from Black White Denim. It compliments our current product range perfectly and helps us achieve our aim of offering only the best clothing products to our customers. Quality and durability are very important to us.”

The capsule launch is the brand’s first step towards further expansion into a British-made, Black White Denim tailored range, including tailoring, outerwear, luxe knitwear, and denim.


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