Northwich-based Hut Group, the online retailer, has acquired Probikekit.com (PBK) and its management from Encore Capital. No price has been disclosed but the company says the acquisition is in line in line with its expansion strategy.
Established in 1998, PBK is an online retailer of road cycles, components, clothing and accessories plus sports nutrition and supplements.
The Hut Group recently raised extra equity supported by a new shareholder, the Lewis Family, whose interests include founding and operating River Island.
“We identified PBK as the outstanding brand for acquisition given its heritage, the breadth and longevity of its supplier relationships and its international customer reach,” said Hut Group CEO, Matthew Moulding.