Rastafarian ‘Dragon’ slayer visits Warrington Youth Club

Rastafarian musician and business success story Levi Roots visited Warrington Youth Club recently to share his experiences with the young people at the club.

LeviWYCLevi, whose Levi Roots Soft Drinks including, Caribbean Crush, Jamaican Sunset and Tropical Punch are distributed by Newton-le-Willows based Vimto, was invited by the company to visit the Youth Club, as it is supporting the club as its chosen charity during 2014.

Levi shared his path to becoming a household name today, featuring in many of our kitchen cupboards, with the young people and was happy to answer their questions about the secret to his success. He also had time to perform on his guitar.

Levi is probably best known for slaying the ‘dragons’ on BBC TV show Dragons’ Den, where Peter Jones was one of two judges who invested £25,000 for a share of his company. Levi made the big time from producing his Reggae Reggae Sauce and six weeks post his appearance on Dragons Den, his sauce hit Sainsbury’s shelves.

Today Levi Roots has an extensive range including his Levi Roots’ Caribbean inspired soft drinks.

James Nichols from Vimto said: We are supporting Warrington Youth Club throughout 2014. We thought Levi was an ideal personality to come in and talk to the young people at the club. We took the opportunity to ask him whilst he was up in the region taking part in our charity event, which is also raising money for the club, and he jumped at the chance.

“It is not just a youth club in the traditional sense of the word, it educates young people and deters them from getting involved with criminal activity. The club offers a number of mentoring programmes that help to inspire young people to believe in themselves.”

Levi Roots said: “I am passionate about inspiring young people. I’m a proud ambassador for The Prince’s Trust and I visit hundreds of young people as part of my School of Life Tour.

“Warrington Youth Club is a vital place for young people across the town. It is places like this which gives them the confidence and inspiration to thrive to succeed. I am delighted that Vimto is supporting such a great organisation.”

Dave McNicholl, chief executive of Warrington Youth Club: “We were thrilled to welcome Levi Roots to the Club. He was an amazing speaker and the children and young people were inspired by both his success with his food and drink brands, but also his musical ability that got them all dancing. He definitely brought some Caribbean sunshine to Warrington.”


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